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Managers Guide to Marketing, Advertising, and Publicity by Barry Callen
$29.95 AUD
$35.00 (14% off)
Category: Business | Series: Briefcase Books Series
Marketing guru Barry Callen offers readers a comprehensive but concise overview of developing highly effective marketing, advertising, and publicity campaigns. Additionally, readers will learn how to brand and position products using the 12 Basic Principles of Marketing Communications.
Manager's Guide to Mentoring by Dr. Curtis J. Crawford
$29.95 AUD
$35.00 (14% off)
Category: Business | Series: Briefcase Books Series
With the help of this book, readers will learn the critical skills of mentoring, including how to harness the talent of those they mentor and how to implement a formal mentoring process within their organization. Mentoring is a hot subject in the business community today, and every serious manager needs ...Show more
Manager's Guide to Motivating Employees by Anne Bruce
$27.95 AUD
$30.00 (6% off)
Category: Business | Series: Briefcase Books Series
Fully revised and updated to meet market needs, this practical guide provides entertaining case studies and examples of how managers can jumpstart productivity and increase worker engagement by creating an environment in which employees feel passionate about their jobs.
Performance Management by Robert Bacal
$30.00 AUD
Category: Business | Series: Briefcase Books Series
Manager's Guide to Performance Management is an all-in-one resource for conducting goals-focused performance meetings, establishing programs to build upon existing positive performance, and helping to stimulate workplace cooperation. Featuring eye-catching icons, checklists, and sidebars to guide you st ...Show more
The Manager's Guide to Fostering Innovation and Creativity in Teams by Dr. Charles Prather
$29.95 AUD
$35.00 (14% off)
Category: Business | Series: Briefcase Books Series
With the help of this title, managers will gain the skills needed to inspire the use of innovation and creative thinking to solve problems, generate ideas, and develop new products. In this work, lessons are neatly broken down into The Four Tasks of Leaders of Innovation, which explain how to align team ...Show more
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