Managers Guide to Marketing, Advertising, and Publicity
Author(s): Barry Callen
Marketing guru Barry Callen offers readers a comprehensive but concise overview of developing highly effective marketing, advertising, and publicity campaigns. Additionally, readers will learn how to brand and position products using the 12 Basic Principles of Marketing Communications.
Product Information
Barry Callen is a highly sought-after marketing consultant, speaker, author, and writer with 30 years experience working with some of the world's largest corporations. He invented the innovative PitchPerfect message-development strategy system.
1. The Benefits of Marketing 2. Align Your Marketing and Your Business 3. The 12 Basic Principles of Marketing Communications Strategy 4. Types of Marketing and Communication and Expertise 5. Positioning and Brand Personality 6. Marketin
General Fields
- :
- : McGraw-Hill Education - Europe
- : McGraw-Hill Professional
- : 0.372
- : 01 October 2009
- : 228mm X 152mm X 17mm
- : United States
- : books
Special Fields
- : Barry Callen
- : Paperback
- : 272
- : Sales & marketing management
- : illustrations