Managers Guide To Marketing, Advertising, And Publicity

Author: Barry Callen

Stock information

General Fields

Price : $29.95 AUD
ISBN : 9780071627962
Publisher : McGraw-Hill Education - Europe
Imprint : McGraw-Hill Professional
Contained items :
Weight (g) : 0.372
Publication date : 01 October 2009
Dimensions : 228mm X 152mm X 17mm
Produced in : United States
RRP : 29.95
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Product Type : books

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size :
Author : Barry Callen
Series : Briefcase Books Series
Bind : Paperback
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Pages : 272
BIC subject : Sales & marketing management
Illustrations : illustrations
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9780071627962

Description

Marketing guru Barry Callen offers readers a comprehensive but concise overview of developing highly effective marketing, advertising, and publicity campaigns. Additionally, readers will learn how to brand and position products using the 12 Basic Principles of Marketing Communications.

Author description

Barry Callen is a highly sought-after marketing consultant, speaker, author, and writer with 30 years experience working with some of the world's largest corporations. He invented the innovative PitchPerfect message-development strategy system.

1. The Benefits of Marketing 2. Align Your Marketing and Your Business 3. The 12 Basic Principles of Marketing Communications Strategy 4. Types of Marketing and Communication and Expertise 5. Positioning and Brand Personality 6. Marketin

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